Here at shelicious, we absolutely adore, British most influential and successful male fashion designer Ozwald Boateng See pictures of the of behind the scene preparation, for his new Autumn Winter 2012  collection.

This season, Ozwald Boateng explores parallel elements of Eastern and Western culture, combining the elite gentry of British hunting attire with aspects of Japanese aesthetic. A characteristically Western approach is taken to colour palette for this Autumn/Winter collection. The rich scarlets and fir greens hark back to a traditional hunting aristocracy. Contrasting these deep shades are the vibrant shirts, reminiscent of Japanese evening wear; signature purples and arresting cobalts evoke imagery of the customary Kimono.

Key pieces move forward to a more recent era with subtle design details. The khaki
hunting jacket, redolent of the Gentleman Subscriber in a 19th century Hunt Staff, is
re-imagined with the dual suede elbow patch. Tailored silhouettes and contrasting
linings express House technique, embodying the spirit of the collection.


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About Ozwald Boateng

Over the past two decades Ozwald Boateng has reinterpreted the British art of
bespoke Tailoring. Traditional craftsmanship and innovation are cornerstones of the
House. Ozwald Boateng’s iconic contemporary twist, vibrant colours and refined
fabrics offer a unique luxury experience to men of all generations.
With the birth of the Savile Row House, designed by world famous architect David
Adjaye, Ozwald Boateng has extended its bespoke expertise to semi-bespoke, readyto-
wear, shoes, accessories and luggage: an unexpected and sophisticated journey
through men’s lifestyle.
True to his pioneer spirit, Ozwald Boateng consistently breaks new ground,
combining fashion, design, art and architecture.



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